Design
The Case for Simplified Coffee Shop Ordering
Forget "venti cafe latte." One London store would rather you ask for a "cup of really really milky coffee."
If you're a Starbucks regular, you know it's going to happen one day. Despite your insistence on ordering "large" or "small" beverages, the cheerfully quick-to-correct baristas are eventually going to wear you down into saying "tall," "grande" and "venti."
Why does it have to be this way, when coffee shops have survived for decades without making their customers sound like Italian tourists? One U.K. store decided that it doesn't, and in a snarky slap to Starbucks' ordering system, is offering a menu so basic it could've been spelled in letter blocks by a sleepy toddler: