A music video about public space and community in Mumbai.
BMW Guggenheim Lab, the mobile operation dedicated to studying and improving urban life around the world, has set up shop in Mumbai through January 2013. As a companion to its efforts to activate and publicize public space in the city, the Lab commissioned a song by the Indian folk-rock band Swarathma.
The song is called "Is Sharar," which translates to "This City," and the lyrics address the idea of the togetherness and unity of Mumbaikars espoused in the Lab's theme, "ME=WE" (a full translation of the lyrics is available at the video's page on YouTube):
We are the breath of the city
We are the sight of the city
On the lips of the city
We are the happy conversations.
The video was directed by the Mexican artist Hector Zamora, a member of the Lab team, and shows scenes from city life in Mumbai, the east Indian city of 12.5 million. Be sure to watch in HD.