Truly mesmerizing.

A sleek office building might not be the obvious setting for a Nine Inch Nails music video. But it works in a weirdly glorious way, as demonstrated in this short film by Paris-based director Supralude.

For his story of a Brooklyn tower lit up by pulsing, alien flashes, called "That Night in Williamsburg," the artist has chosen a contemplative, almost Philip Glassian tune from NIN's Ghosts project. Windows in the structure blaze with a peacock palette of colors, illuminating worker drones going about their duties in frenetic time lapse. What begins as a seemingly random light show soon develops form as the bass line kicks in: The entire facade of the building, as well as another building across the street, is functioning as an immense graphic equalizer synced to the music.

Supralude did not accomplish this effect by rushing through cube mazes, hitting light switches on and off, as impressive as that would've been. He hammered the video out over 20 days in his computer-graphics studio, using arcane methods like conjuring "rushes of flying dusts" melded into a flare effect. Says the director on his Vimeo page:

About the method, fortunately Trent Reznor (NIN) shared the GHOSTS multitracks for free remixes purpose. Mostly I achieved it manually (copy/paste keyframes of sound sequences, long work sweating under the headphones) and some of the sounds were enough precise to be detected and to synchronize actions automatically in after effects. Then Éric Cervera (Near Deaf Experience) made this remix, a real enhancement of the multitracks, richer, stronger, with a lot of new details, loops and sounds modifications.

If you must know more, try playing the film a couple thousand of times. Supralude says he'll release a detailed making-of video if "One Night" reaches "one million plays ; )."

TNIW [That Night In Williamsburg] from Supralude on Vimeo.

About the Author

Most Popular

  1. Design

    Octopuses Are Urbanists, Too

    Scientists were surprised to find that this smart and solitary species had built a cephalopod city. Why?

  2. Equity

    This Startup Helps You Buy a House (If You Hand Over Your Airbnb Income)

    For buyers in hot real-estate markets, a new kind of mortgage offered by a company called Loftium might offer a way to purchase a home.

  3. Amazon's Seattle headquarters is pictured.

    The Ultimate List of Top Contenders for Amazon's HQ2

    We sorted through the longshots and likely contenders so you don’t have to.

  4. Transportation

    Portland Prepares for the Freeway Fight of the Century

    A grass-capped highway expansion in a gentrifying neighborhood? Sounds familiar.

  5. Rescue crews and observers on top of the rubble from a collapsed building that fell in the Condesa neighborhood of Mexico City.

    A Brigade of Architects and Engineers Rushed to Assess Earthquake Damage in Mexico City

    La Casa del Arquitecto became the headquarters for highly skilled urbanists looking to help and determine why some buildings suffered more spectacularly than others.