Now if only they made a corresponding line of beer-colored paints.

beer you're drinking (note: if this actually happens, it's probably time to rein it in), there's no need to bug the bartender with your slurred interrogations. Just whip out this handy beer-reference guide, match the colors on the swatches with what's in your glass and bingo: It's Dunkelweizen.

Beertone is a personal project of Alexander Michelbach and Daniel Eugster, who work for an advertising agency located in St. Gallen, Switzerland. They assembled this Martha Stewart-worthy guide because they wanted to meld "beautiful design with the world's most widely consumed alcoholic beverage," they say. The Beertone wheel, an obvious play on Pantone's color guide, is selling for $39 to $59 on its website, which is billing it as something both "useful and fun for everyone that likes color and beer." That's everybody, right?

To assemble the wheel, Michelbach and Eugster had to photograph more than 200 glasses of suds in a special type of glass that prevents reflections. Presumably they then drank this beer, because I can't imagine anything sadder than them just pouring it out. Each brewski gets its own swatch that's full of information: brewery name, alcohol content, an image of the bottle and numerical values for its color in CMYK, RGB, Web and SRM (the last being the “beer color scale”).

This sample shows what goes on each swatch:

Beertone so far covers only Swiss beers, although its makers are trying to get versions for Germany, Brazil and perhaps other countries. It could be a good tool for travelers who can't speak the language of the city they're in and want to know exactly what they're drinking, or even a means to doublecheck that a tavern is serving the right beer. The difference in hue between a Sonnenbräu and a Budweiser might not be great, but with the Beertone wheel you could make sure it's not rice swill in your glass.

Now if only someone would design a corresponding line of beer-colored house paints, we'd be golden. Here are some more images of the Beertone guide from the 2013 A' Design competition, where it won a platinum medal for best design idea:

]

Images courtesy of Beertone

About the Author

Most Popular

  1. a photo of yellow vest protesters in Paris, France.
    Equity

    To Understand American Political Anger, Look to ‘Peripheral France’

    French geographer Christophe Guilluy has a controversial diagnosis of working-class resentment in the age of Trump, Brexit, and the Yellow Vests.

  2. Design

    How 'Maintainers,' Not 'Innovators,' Make the World Turn

    We need more stories about the labor that sustains society, a group of scholars say.

  3. A man walks by an abandoned home in Youngstown, Ohio
    Life

    How Some Shrinking Cities Are Still Prospering

    A study finds that some shrinking cities are prosperous areas with smaller, more-educated populations. But they also have greater levels of income inequality.

  4. A map of apartment searches in the U.S.
    Maps

    Where America’s Renters Want to Move Next

    A new report that tracks apartment searches between U.S. cities reveals the moving aspirations of a certain set of renters.

  5. A cat lays flat on a bench at a park on the outskirts of Tokyo.
    Life

    Why Don't Americans Use Their Parks at Night?

    Most cities aren’t fond of letting people use parks after dark. But there are good lifestyle, environmental, and safety reasons to reconsider.

×