Design

Ben & Jerry's Is Churning Up City-Specific Ice Cream

If you can't take the civic puns, stay out of the freezer section.
Ben and Jerry's

Some cities were made for an ice cream flavor. One of the District of Columbia's nicknames, for example, is Chocolate City, which already sounds like some kind of sweet treat. In 2006, while hosting the White House Correspondents Dinner, Stephen Colbert took this idea to its most delicious conclusion: "The chocolate city with a marshmallow center and a graham-cracker crust of corruption." Mmm.

So Ben and Jerry's, with their new "City Churned" campaign, had plenty of material to work with. But this is the age of corporate social media engagement, of data collection, of taking things directly to the people, so instead of just deciding what kind of flavor a city is, the company asked around.