In Africa, funerals are a big deal and, often, a burdensome expense. As Reuters writes:
From fish-shaped coffins to slaughtered bulls, funerals in Africa are lavish affairs, providing a lucrative opportunity for insurance companies looking for business in some of the world's fastest growing economies.
In South Africa, for example, average funeral can set a family back $3,000, more than double what the average non-farm worker makes per month. As a result, those who can afford it invest in funeral insurance. As one Johannesburg resident, who pays $64 a month for family funeral insurance, tells Reuters, "people think that if you want a small intimate funeral, you don't have money," adding, "they have that thing of proving people wrong, that 'I can afford to give my father or mother a big funeral.''"
While insurance providers in developed markets make most of their money on things like car or home insurance, funeral insurance ends up as one of the more lucrative policies a company can offer. Below, via Reuters, a look into the continent's lavish funeral culture:
The region’s “chemical genies” of the early 20th century were heralded as reaching into the future to create a more abundant life for all. Instead, they deprived future generations of their health and well-being.