Will this really "bring back the romance" of travel?
It's been a long time since air travel was considered a luxury, and Los Angeles International Airport -- regularly been named the country's worst -- has never been a prime candidate to turn this decline around.
But a new multimedia installation, part of a $1.9 billion overhaul of LAX's Tom Bradley International Terminal, is trying to do just that. Created by the Montreal-based arts and entertainment studio Moment Factory, the installation will try to help "bring back the romance and magic of travel."
In collaboration with Marcela Sardi of Sardi Design and Mike Rubin of MRA International, Moment Factory created seven huge multimedia installations, with four hours of video content to occupy the stranded traveler. The installation includes an 80 foot "Welcome Wall" that evokes images of L.A., and two "Concourse Portals" that react to the movements of passersby and are updated in real time with scenes reminiscent of the terminal's 15 most popular international destinations. At the center is a 72-foot "Time Tower," a clock with 6,480 square feet of LED surface that reacts to travelers' motions and, every hour, shows a mesmerizing dance piece meant to represent the inner workings of the clock.
"Traveling these days is a very logistical experience," Moment Factory creative director Sakchin Bessette told Variety in June. "The only magical part about it is looking through the porthole of the plane, where you’re over the clouds and the sun is setting, so that’s what we wanted to create with all of the media content in the airport."
The renovated terminal opened for public previews earlier this summer, and its official reopening is set for this fall. But for now, take a look at the promotional video that Moment Factory put out last week. It's not clear that this will really make your TCBY-fueled layover that much more enjoyable, but the video is calming enough to make you want to jump on a plane.
Hat tip LAist.