Design
The World's Most Over-the-Top Shopping Mall Ads
Emerging economies promote their new shopping centers with ambitious, strange commercials.
The death of the American shopping mall has been written about many times, including on this site (this week, in fact). But traditional, enclosed shopping centers are still thriving in developing countries with rapidly growing economies.
In many places, the mall still signifies something aspirational, or at least developers think so. That's pretty evident in a sampling of shopping center advertisements from a wide range of countries made in the last few years, with promotional materials that include celebrities, pompous ad copy, and absurd computer-generated scenes.