Protect your favorite urban bird.

Remarkably enough, "helping chickens cross the road" is now a marketable idea.

The "High-Visibility Chicken Jackets" (modeled above) recently went on sale at Omlet, an online marketplace that also sells coops and other supplies. Each reflective vest costs £12.00 (about $20) and around 200 have already been sold. The vests come in neon yellow and pink, and are lined with NASA-approved insulation to protect against cold weather.

But be warned. As one founder of Omlet told The Telegraph, they can't protect against fox attacks. 

(h/t DesignTaxi)

All images courtesy of Omlet

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