Protect your favorite urban bird.

Remarkably enough, "helping chickens cross the road" is now a marketable idea.

The "High-Visibility Chicken Jackets" (modeled above) recently went on sale at Omlet, an online marketplace that also sells coops and other supplies. Each reflective vest costs £12.00 (about $20) and around 200 have already been sold. The vests come in neon yellow and pink, and are lined with NASA-approved insulation to protect against cold weather.

But be warned. As one founder of Omlet told The Telegraph, they can't protect against fox attacks. 

(h/t DesignTaxi)

All images courtesy of Omlet

About the Author

Jenny Xie
Jenny Xie

Jenny Xie is a fellow at CityLab. 

Most Popular

  1. Modest two-bedroom apartments are unaffordable to full-time minimum wage workers in every U.S. county.
    Maps

    Rent Is Affordable to Low-Wage Workers in Exactly 12 U.S. Counties

    America’s mismatch between wages and rental prices is more perverse than ever.

  2. A cycling superhighway connects Arnhem and Nijmegen in the Netherlands.
    Videos

    Cruising a Superhighway Built for Bikes

    Leave it to the Dutch to engineer the psychology of the regional bike commute.

  3. The price of bananas is displayed on a digital price tag at a 365 by Whole Foods Market grocery store.
    How To

    The Past and Future of Urban Grocery Shopping

    In his new book, Michael Ruhlman charts the overlap of food, commerce, and identity.

  4. Life

    When Artificial Intelligence Rules the City

    An expert panel ponders how AI will change our lives.

  5. Design

    The Military Declares War on Sprawl

    The Pentagon thinks better designed, more walkable bases can help curb obesity and improve troops’ fitness.