Design

The Grocery Store, Reimagined as a Chanel Runway

Don't even think about wearing a hoodie and pajamas to the fashion-themed "épicerie."
Reuters

It's hard to imagine Karl Lagerfeld roaming the aisles of a Carrefour for milk and eggs. But based on the fashion show he put together in Paris yesterday, he knows a thing or two about grocery shopping.

The fashion designer transformed the city's Grand Palais into a Chanel-themed food market to display his latest women's collection. Instead of the traditional runway, models strutted down fake shopping lanes, passing items like "Coco Pops" cereal, "Délice de Gabrielle" (a can of tuna based on Coco Chanel's real first name), and some Camembert cheese called "Cambonay," a reference to the Paris street where a Chanel store is located.