Keep Cadillac in Detroit

General Motors is moving Cadillac headquarters from Detroit to New York City, the car company announced yesterday. The move is driven at least in part by Cadillac’s new president, Johan de Nysschen, who came to the gig this past summer after stints with Infiniti and Audi. The move to Manhattan and away from gritty Detroit is an apparent attempt to boost the lagging brand’s status on a world scale, especially with upscale buyers in China, Asia, and the Middle East. De Nysschen is no stranger to corporate relocations: In his short tenure at Infiniti, he moved the company’s headquarters from Tokyo to Hong Kong.

“There is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York,” de Nysschen said in a statement Tuesday. “It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience.”