NYC & Company

A new campaign wants to lure New Yorkers to explore neighborhoods in their own city.

Who's not visiting New York enough? According to the city's tourism group, New Yorkers.

At least that's what NYC & Company's latest ad campaign, "See Your City," seems to be saying. Nostalgic designs oozing with the romance of midcentury travel will appear on local bus shelters and light poles until the end of the year. But instead of pushing the Pan Am to Havana, it's the subway to Van Cortlandt park.

With a record 54.3 million tourists last year, New York surely has enough out-of-towners posing with scary Elmos and buying too many M&M's. But since a trip to Jackson Heights or Long Island City isn't usually a high priority for tourists, the  campaign instead targets locals open to visiting a new neighborhood or borough. “We want to give New Yorkers a new perspective on the five boroughs," Fred Dixon, president and CEO of NYC & Company said in a press release. "Start thinking of the more than 250 New York City neighborhoods as 250 opportunities to travel.”

In print and online, the campaign promotes 10 different destinations, including Arthur Avenue in the Bronx, Carroll Gardens in Brooklyn, and the Staten Island Greenbelt. The travel posters (which aren't for sale) are limited to DUMBO, Harlem, Long Island City, St. George, and Van Cortlandt Park:

Funny, New York does look a little better from here.

About the Author

Most Popular

  1. Equity

    What the New Urban Anchors Owe Their Cities

    Corporations like Google and Amazon reap the spoils of winner-take-all urbanism. Here’s how they can also bear greater responsibility.

  2. Amazon's Seattle headquarters is pictured.

    The Ultimate List of Top Contenders for Amazon's HQ2

    We sorted through the longshots and likely contenders so you don’t have to.

  3. Equity

    This Startup Helps You Buy a House (If You Hand Over Your Airbnb Income)

    For buyers in hot real-estate markets, a new kind of mortgage offered by a company called Loftium might offer a way to purchase a home.

  4. A LimeBike is pictured next to a Capital Bikeshare dock.

    Bike Share, Unplanned

    Three private bike-share companies are determined to shake up the streets of D.C. But what, exactly, are they trying to disrupt?

  5. Rescue crews and observers on top of the rubble from a collapsed building that fell in the Condesa neighborhood of Mexico City.

    A Brigade of Architects and Engineers Rushed to Assess Earthquake Damage in Mexico City

    La Casa del Arquitecto became the headquarters for highly skilled urbanists looking to help and determine why some buildings suffered more spectacularly than others.