John Metcalfe was CityLab’s Bay Area bureau chief, covering climate change and the science of cities.
For when you need ridiculous quantities of suds in a hurry.
Some foreigners go nuts learning that Japan has vending machines that dispense cans of beer. Well, Belgium just made that technology look positively quaint with this drop-you-under-the-table-quick contraption: a vending machine that sells entire crates of beer.
The mighty invention, located in West Flanders, is the first of its kind in the world, according to Het Nieuwsblad. It’s a pilot project from brewing giant AB InBev, thus its loads of Jupiler beer, a popular Belgian brew made partly with corn. It was fabricated in Italy and has some sort of ID-checking system to prevent fun-loving teens from piling up around it, snowdrift-like, in intoxicated reverie.
An AB InBev spokeswomen told Het Nieuwsblad (and this is via Google Translate) the machine is meant to serve a “rising consumer demand for chilled beer at any time of the day and the night.” Here’s hoping they place one of those whole-pizza vending machines next to it, to cater to the inevitable late-night demand for munchies.