Design
Paula Scher's Hand-Painted, Semi-Accurate Maps of America
The artist lets information guide expression in her latest show.
Frustrated with the amount of work time being spent on persuasion instead of creation as a graphic designer, Paula Scher paints maps as an outlet.
The Pentagram partner often refers to her experience creating Citi’s current logo, which she designed in minutes only to spend hours working on selling it to the bank. “As a practicing designer, the industry had changed rapidly,” Scher tells CityLab. “Everything became computerized and I felt like I wasn’t making anything.”