Apotek Hjärtat

The advertisement uses smoke detectors to push a range of tobacco-cessation aids.

Billboards are some of the more unlikely enhancers of the urban sensory experience: wafting out the buttery smell of baked potatoes, creating bubbles of fresh, pollution-free air, pointing out the identities of commercial airliners soaring overhead.

Now Stockholm has a billboard that takes aim at a habit that arguably degrades the public experience, with an interactive model who reacts with visible disgust to smoking. The advertisement, located on the city’s busy Odengatan plaza, uses smoke detectors to suss out the presence of lit cigarettes. A man on its computer screen then starts wincing and coughing, before the ad segues into a selection of smoking-cessation products.

CNN reports passersby have reacted to the billboard in a “mostly really positive” way, according to the pharmacy chain that commissioned the billboard from creative agency Akestam Holst. Up next: A billboard that detects the sound of muddy spit hitting the sidewalk to publicly shame dip users?

About the Author

Most Popular

  1. a photo of a WeWork office building
    Life

    What WeWork’s Demise Could Do to NYC Real Estate

    The troubled coworking company is the largest office tenant in New York City. What happens to the city’s commercial real estate market if it goes under?

  2. Uber Eats worker
    Life

    The Millennial Urban Lifestyle Is About to Get More Expensive

    As WeWork crashes and Uber bleeds cash, the consumer-tech gold rush may be coming to an end.

  3. A man wearing a suit and tie holds an American flag at a naturalization ceremony.
    Life

    The New Geography of American Immigration

    The foreign-born population has declined in U.S. states that voted Democratic in 2016, and increased in states and metros that voted for Trump.

  4. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  5. Environment

    A 13,235-Mile Road Trip for 70-Degree Weather Every Day

    This year-long journey across the U.S. keeps you at consistent high temperatures.

×