Design
Reviving Columbus's 'Dancing C's'
A new branding scheme for the small Indiana city builds off of its reputation for sophisticated modern design.
Columbus, Indiana, may be modest in size (46,850), but its commitment to modern design is hard to ignore. So when the city recently decided to give itself a branding refresh, it paid homage to its own visual history.
The result is an identity program that utilizes one of the city’s most famous graphic elements—its dancing C’s—to create visual hallmarks that will emblazon the sides of city buses, transit stops, water towers, and tote bags.