Design
Does a Higher Building Elevation Lead to More Risk-Taking?
A new study suggests that being on a higher floor in a building increases a person’s willingness to take financial risks.
If you’re in a penthouse, stay away from the ponies: Researchers have found that people are more likely to take financial risks at higher elevations inside a building.
In a study published recently in the Journal of Consumer Psychology, researchers looked at data from more than 3,000 hedge funds all over the world and found a “weak but significant” correlation between the volatility of each fund and the elevation of the building floor (ranging from the first to the 96th) where the firm was located.