Design
The Bodega Signmakers of New York
How these curbside canvases came to be, according to the men who make them.
New York City is covered in advertising, but nothing appeals so directly to the carnal desires of its denizens more than the tantalizing imagery adorning the exteriors of its corner markets and bodegas.
Within these magnificent collages, immediate satisfaction is promised through a cacophony of deli meats, sodas, cigarettes, and toiletries. It’s a ubiquitous art form in New York that embodies the id of the five boroughs: big, bold, loud, and infused with all kinds of innuendo.