Design
The London Underground Now Has Its Own Sneaker Line
The lines around the block to buy them aren’t because of their design or inevitable collector’s item status. It’s because they’re basically free for straphangers.
Will every subway system eventually have its own line of sneakers? It might not seem necessary, but as London joins Berlin by launching its own limited edition footwear range, the rank of subway systems peddling their own shoes is swelling.
A collaboration between Transport for London (TfL) and Adidas Originals, London’s three customized sneaker designs were brought out at the end of last month to celebrate the 15th birthday of the Oyster card, London’s touch-in, touch-out public transit payment card. The sneakers have already caused lines around the block in London, but it’s not for their design or inevitable collector’s item status. It’s because they’re basically free for straphangers.