Environment

Ithaca Doesn't Actually Want You to Go to Florida

The tourist bureau website has received 108,000 visits since its marketing gag went viral.

Go to Florida instead, Ithaca's visitor bureau website says. Flickr/IthacaBarbie

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February 17, 2015 at 4:46 PM EST

February has been pretty cold for Ithaca, and the snow isn't going anywhere, so the winter-weary city in upstate New York decided to wave the white flag. On Sunday evening, the city's visitor bureau website put up a message advising potential tourists not to bother visiting at all. Instead, the site redirected them to a Florida Keys tourist site.

Here's a screenshot of the notice, via CNN's Brian Carberry:

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