There's plenty of buzz about Chinese tourists flocking to Paris for luxury goods. But the top tourist destinations are a bit closer to home.
There’s plenty of buzz about Chinese tourists flocking to Paris for luxury goods, buying up real estate in the U.S., and emptying grocery store shelves in Australia and New Zealand for baby formula. But according to a ranking compiled by the research firm Euromonitor International, the top tourist destinations for wealthy Chinese are a bit closer to home—Hong Kong, Macau, and South Korea.
Hong Kong and Macau have long been top destinations because of their proximity to the mainland, the language overlap and their close ties with China, but South Korea is a different story. The two countries are often at odds over North Korea, an ally of China’s that is still technically at war with South Korea. Not many South Koreans speak Mandarin and few Chinese speak Korean. Yet, for a second year in a row in Euromonitor’s ranking, South Korea attracted more Chinese visitors than other Asian destinations popular among mainlanders, like Singapore, Taiwan, and Thailand, or western ones like the U.S., France, Australia, or the U.K.