Justice
San Francisco Luxury Apartment Promo Embarrasses Its Own Tenants
At least one person who can afford the rent at NEMA thinks this ad is ridiculous.
Marketing campaigns for luxury apartments are usually pretty cringe-worthy interpretations of human aspiration.
Don't just take it from me, someone who can't afford a $3,000 one-bedroom unit. One tenant of NEMA, a new luxury apartment complex in San Francisco's Mid-Market, was so put off by the building's latest promotional video that they wrote a letter (which they forwarded to SFist) begging them to stop making it seem like the building's populated exclusively by young heterosexual whites with fantastic bodies (to NEMA's credit, we did spot two non-white people in the video, although one was cast as an employee).