"Take poo to the loo."
According to UNICEF, more than 620 million people in India still defecate in the open everyday. That’s 143 million pounds of feces dumped in public daily, stinking up the place and contaminating the water supply, which in turn makes children more vulnerable to infections, diseases, and malnutrition.
"Enough of this sh!t", proclaims the website for Poo2Loo, UNICEF’s latest campaign to combat public pooping in India. The organization wants people to stop tolerating public defecation and pledge their concern to the president of India.
To get the word out, UNICEF has enlisted the help of Mr. Poo, a personified pile of feces. And In this groovy PSA, Mr.Poo and friends sing and dance to drill in the message: take poo to the loo.