Poo2Loo/Youtube

"Take poo to the loo."

According to UNICEF, more than 620 million people in India still defecate in the open everyday. That’s 143 million pounds of feces dumped in public daily, stinking up the place and contaminating the water supply, which in turn makes children more vulnerable to infections, diseases, and malnutrition.

"Enough of this sh!t", proclaims the website for Poo2Loo, UNICEF’s latest campaign to combat public pooping in India. The organization wants people to stop tolerating public defecation and pledge their concern to the president of India.

To get the word out, UNICEF has enlisted the help of Mr. Poo, a personified pile of feces. And In this groovy PSA, Mr.Poo and friends sing and dance to drill in the message: take poo to the loo. 

About the Author

Most Popular

  1. Transportation

    A Horrifying Glimpse Into Your Dystopian Future Transit Commute

    A comic artist’s take on what the future of transportation might really feel like.

  2. A cyclist rides on the bike lane in the Mid Market neighborhood during Bike to Work Day in San Francisco,
    Perspective

    Why Asking for Bike Lanes Isn't Smart

    In the 1930s big auto dreamed up freeways and demanded massive car infrastructure. Micromobility needs its own Futurama—one where cars are marginalized.

  3. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  4. Uber Eats worker
    Life

    The Millennial Urban Lifestyle Is About to Get More Expensive

    As WeWork crashes and Uber bleeds cash, the consumer-tech gold rush may be coming to an end.

  5. Two men look over city plans at a desk in an office.
    Equity

    The Doomed 1970s Plan to Desegregate New York’s Suburbs

    Ed Logue was a powerful agent of urban renewal in New Haven, Boston, and New York City. But his plan to build low-income housing in suburbia came to nought.

×