Housing
How Real-Estate Brokers Can Profit From Racial Tipping Points
A new paper looks at the science of a craven question: When does it make business sense to leverage racial fears?
Until 1956, brokers were expected to follow the code of ethics set forth by the National Association of Real Estate Boards: Don't try to sell houses in white neighborhoods to black homebuyers. Full stop.
For more than 30 years, the code read: "A realtor should never be instrumental in introducing into a neighborhood a character of property or occupancy, members of any race or nationality, or any individuals whose presence will clearly be detrimental to property values in that neighborhood."