Totes McGoats to the rescue!

Niagara Falls, New York, has a plan to increase recycling. And part of that plan includes a man-goat in a custom graphic tee.

Totes McGoats has been appointed as mascot for the Niagara Falls Solid Waste Education and Enforcement Team, also known as SWEET. The demon creature was introduced at a press conference Tuesday by mayor Paul Dyster, who referred to McGoats as “a cute animal mascot, kind of scary actually.”

Totes will totes visit local schools to intimidate encourage kids to use their recycling totes (or bins) at home. Niagara Falls is in a position to try just about anything to increase re-use and recycling: It had a shockingly poor recycling rate of 4 percent as of 2014, according to an Investigate Post report.

Dyster told the Investigative Post last year that he wanted to reduce garbage collections by 10 percent and increase the recycling rate to 20 percent, potentially saving the city $550,000 a year.

Launched earlier this year, the city’s new program provides 64-gallon garbage bins and 96-gallon recycling bins, and makes it illegal to leave torn trash bags, large bulk items, and other waste outside them.

At Tuesday’s press conference, the mayor announced that the city’s recycling rate is now at 23 percent. "We've had a dramatic increase in recycling in the city of Niagara Falls since the program was instituted,” Dyster said.

And a demonic-looking half-man-half-goat can only help things get even better.

About the Author

Most Popular

  1. Design

    A History of the American Public Library

    A visual exploration of how a critical piece of social infrastructure came to be.

  2. Equity

    Berlin Builds an Arsenal of Ideas to Stage a Housing Revolution

    The proposals might seem radical—from banning huge corporate landlords to freezing rents for five years—but polls show the public is ready for something dramatic.

  3. A photo of a design maquette for the Obama Presidential Center planned for Jackson Park and designed by Tod Williams Billie Tsien Architects with Michael Van Valkenburgh Associates.
    Design

    Why the Case Against the Obama Presidential Center Is So Important

    A judge has ruled that a lawsuit brought by Chicago preservationists can proceed, dealing a blow to Barack Obama's plans to build his library in Jackson Park.

  4. Maps

    Mapping the Growing Gap Between Job Seekers and Employers

    Mapping job openings with available employees in major U.S. cities reveals a striking spatial mismatch, according to a new Urban Institute report.

  5. Design

    The Curious Politics of a Montreal Mega-Mall

    The car-dependent suburb it’ll be built in wants to greenlight Royalmount against the city government’s wishes but it needs them to pay for the public infrastructure.