John Metcalfe was CityLab’s Bay Area bureau chief, covering climate change and the science of cities.
The long arm of the ISIS terrorist organization has forced a rebrand in the Bay Area.
An Oakland skin-and-body clinic called Isis says it will no longer be calling itself that “for obvious reasons.” That’s according to a banner hanging outside the spa, shown in this photo from Mapbox’s Eric Fischer:
"We're in the process of changing our name (for obvious reasons)" pic.twitter.com/BG5EOepni8— Eric Fischer (@enf) February 22, 2016
The switch comes after the small business attracted strange online reviews, such as a five-star rating that read: “in the last week Isis gave me a real nice treatment. Don’t know why we r bombing them.” That’s just a taste of the harassment the shop has faced. Some people can’t seem to separate Isis, the ancient Egyptian goddess of nature, magic, and motherhood, from ISIS, the terror group known for extremely brutal killings.
ABC 7 reports the business decided to change the name to protect the “safety of female employees”:
“We had to deal with too many bigots,” said spa owner Aquil Naji. “The level of ignorance was just unbelievable.”...
“At first we didn’t want to change it because it’s been the name for so long, but there was kind of threats of people coming in and people just being really rude walking by and making phone calls,” said spa manager Theresa Ayala.
The spa didn’t return a call for comment Monday, but its website says the new name is Elyssium Advanced Skin Care.