To Live and Die in Margaritaville

On February 16, a team of Canadian real estate developers announced a partnership with singer Jimmy Buffett’s Margaritaville Holdings Inc. to create a Buffett-branded “active adult” community, dubbed Latitude Margaritaville, in Daytona Beach, Florida. As the Orlando Business Journal reported, the scope of the nearly $1 billion project is vast: some 6,900 homes, along with 200,000-square-feet of retail, a band shell for live performances, and a free shuttle to the beach for the 55-and-up residents of this age-restricted retirement village.

“We are thrilled to be partnering with Margaritaville to put the exclamation point on fun living for active adults,” said Bill Bullock, senior vice president of developer Minto Communities, in a prepared statement.