An R&D Lab for Transit Tech Tools

Don’t lie: Sometimes you’re afraid of the bus. Bus route information is pretty uniformly awful. You don’t know where the stops are. If you do know where the stops are, you don’t know when the bus will come. Or, if a bus does come and you manage to get on it, you’re not quite sure where it’ll take you. Or – worst of all – you’re standing on the corner where you know the bus is supposed to come, it finally appears on the horizon – at last! – and then, for whatever reason, it rumbles past without you. This corner, on this day of the week, heading in this particular direction, is bypassed during express service.

This is basically why the field of Transportation Demand Management exists. Just because a city has extensive transportation options to move everyone around without a car doesn’t mean people will use them. Any one of those fears is enough to make you think, "it’s easier if I just drive."