Often banned by municipalities for safety reasons, simple A-frame sidewalk signs should be allowed to return, within reason.

Rethinking allowed uses in city rights-of-way can change the look and feel of streets in unexpected fashion. One example is the impact of sandwich board signs, something I first noticed last year when researching the key role of corners in rethinking neighborhood spaces.

Sandwich board signs, also known as A-frames, can be easily traced to nineteenth century urban roots. Local businesses rely on them for advertising and way-finding, though they impede pedestrian traffic, block sight lines, or distracts the vehicular traffic passing by.

Like sidewalk cafes, sandwich boards are making a comeback. Often prohibited in the past, they are now permitted, but their scope is regulated. In Aspen, Colorado, for example:

Sandwich board signs are intended for special sales, the advertisement of unique menus or offerings at restaurant establishments, and for businesses that are difficult to locate. Only one (1) sandwich board sign is permitted per business and a permit must be obtained. The size is not to exceed six (6) square feet per side. These signs are only permitted for retail and restaurant businesses within the CC and C-1 zone districts. Restaurants may use one (1) sandwich board sign if it is located on adjacent private property. Additionally, sandwich board signs may be used continuously by those locations identified on the City of Aspen Sandwich Board Sign Location Map. Amendments to the map may be made administratively by the Community Development Director.

Elsewhere, such as Seattle, sign dimensions and locations are subject to street use permit application processes, location criteria and fees ($146 for the first year) largely administered by the City’s Department of Transportation. Generally speaking, businesses are entitled to use them, but questions inevitably arise when the signs are placed at some distance from the business, or in a way that constricts safe passage.

As a lawyer interested in the "on the ground impact" of policy and regulation, I find implementation more interesting and dynamic than the actual permit criteria. With a return to a neighborhood base built around multi-modal street life, the images here show sandwich boards as both fascinating symptoms and emblems of the changing city.

Perhaps because of business necessity and the the simple, homespun nature of sandwich boards, users assume flexible placement of such signage is appropriate. Recently, one Seattle blogger took to moving sandwich boards to the side of sidewalks, reporting those he suspected as illegal. He also expressed ironic concern over potential city liability for any case of trip and fall.

Whether compliant or not (see my earlier essay on the role of "shapes of avoidance" on the landscape), I think the real question is how more random, simple signage such as sandwich boards typifies the popular essence of today’s urbanism. When a sidewalk is "occupied" in a more minimal fashion, is a fee really appropriate? Other than standards assuring public safety, are there aesthetic risks which cities should manage?  Is this a market that should largely go unregulated?

If public safety can be assured by simple criteria governing location, timing, size and shape, I offer five criteria for why sandwich boards should stay:

  • Homespun simplicity sells.
  • Artisans need work and small businesses need affordable ways to shine.
  • Well done signs bring character to neighborhood.
  • Sandwich boards can supplement permitted facade signage and increase the prominence of a small business.
  • Perhaps most important, like other forms of pop-up urbanism, removal is an option.

In summary, we should foster and encourage quick fixes that innovate. If done right, aren’t sandwich boards one example that can literally show the way?

All images composed by the author. 

About the Author

Most Popular

  1. a photo of a woman on a SkyTrain car its way to the airport in Vancouver, British Columbia.
    Transportation

    In the City That Ride-Hailing Forgot, Change Is Coming

    Fears of congestion and a powerful taxi lobby have long kept ride-hailing apps out of transit-friendly Vancouver, British Columbia. That’s about to change.  

  2. a photo of a man at a bus stop in Miami
    Transportation

    Very Bad Bus Signs and How to Make Them Better

    Clear wayfinding displays can help bus riders feel more confident, and give a whole city’s public transportation system an air of greater authority.

  3. Life

    Mapping the Changing Colors of Fall Across the U.S.

    Much of the country won’t see those vibrant oranges and reds until mid-October, which leaves plenty of time for leaf peepers to plan their autumn road trips.

  4. a photo rendering of "Siemensstadt 2.0" in Berlin
    Life

    Berlin's Take on a High-Tech ‘Smart City’ Could Be Different

    The German company Siemens is launching an ambitious adaptive reuse project to revitalize its historic corporate campus, with a modern data-collecting twist.

  5. Transportation

    Who Wins When a City Gets Smart?

    Last year, Columbus, Ohio, won a $50 million grant for high-tech transportation innovation, with a promise to help its most vulnerable families. Now some worry their needs are fading into the background.

×