The Building You’re Sitting In Now Has Its Own Social Network, Too

As social networks go, Facebook’s model is primarily built around connecting you to your friends and family. Twitter connects you to your friends and the strangers who share your interests in Arab Spring news and fixed-gear biking. Then there’s LinkedIn, which has carved out a niche in connecting you to colleagues, companies and jobs.

Joshua Boltuch refers to each of these subgroups as the “anchors” of a social network. And this is probably the easiest way to explain what sounds like his pretty unusual pitch: “We think a huge untapped anchor yet is buildings,” he says.