Courtesy: Empire Mayonnaise

When one (or two, or four) condiment options just aren't enough.

Brooklyn gets a lot of slack for its proclivity to do things that make it very easy to mock. Take, for example, the newly-opened mayonnaise store. When Sam Mason announced that he was planning to open a mayonnaise specialty shop way back in September, the backlash was, well, harsh.

The Atlantic Wire handily chronicled the outrage, which ranged from declarations that Brooklyn had descended into "self-parody" to one commenter asking whether the borough had "jumped the shark." As the Village Voice's Rebecca Marx wrote:

So it's come to this, Brooklyn. You've turned into that friend whose behavior we just can't make excuses for any longer, and that saddens us. There are so very many things we'd like to say to you, but we don't even know where to begin. So instead we'll just sit here, eating the last of that jar of your paprika-smoked heirloom pickles and wondering when it was, exactly, that you decided you'd be better off as a headline in The Onion.

But now that Empire Mayonnaise is open for business, the reaction has been a mix of delight and bafflement. Brooklyn Ink chronicled the opening. They report:

Some were curious, others a little baffled; one resident even thought it was a joke—a store selling only mayonnaise, artisanal flavored mayonnaise? Though the concept was a little more plausible in a foodie haven like Brooklyn, it still seemed quirky even for the borough.

But Empire Mayonnaise is more than a trendy idea. The small store, located at 564 Vanderbilt Ave. in Prospect Heights, opened its doors Sunday. By late afternoon around 100 people had stepped inside, sampled the store’s flavored mayonnaise and liked what they tasted.

The store's owners have been selling the mayo for years at the Brooklyn Flea Market. The most popular flavors (which run $6 to $8 for four ounces) include Black Garlic, Vadouvan (French Curry Masala) and Lime Pickle.

 

About the Author

Most Popular

  1. Transportation

    A Horrifying Glimpse Into Your Dystopian Future Transit Commute

    A comic artist’s take on what the future of transportation might really feel like.

  2. A cyclist rides on the bike lane in the Mid Market neighborhood during Bike to Work Day in San Francisco,
    Perspective

    Why Asking for Bike Lanes Isn't Smart

    In the 1930s big auto dreamed up freeways and demanded massive car infrastructure. Micromobility needs its own Futurama—one where cars are marginalized.

  3. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  4. Two men look over city plans at a desk in an office.
    Equity

    The Doomed 1970s Plan to Desegregate New York’s Suburbs

    Ed Logue was a powerful agent of urban renewal in New Haven, Boston, and New York City. But his plan to build low-income housing in suburbia came to nought.

  5. Uber Eats worker
    Life

    The Millennial Urban Lifestyle Is About to Get More Expensive

    As WeWork crashes and Uber bleeds cash, the consumer-tech gold rush may be coming to an end.

×