The Village

In Russia, an app identifies "parking douches."

No one likes crummy parking jobs. But drivers take it to another level in Russia.

According to this video from online newspaper The Village, cars in Russia tend to anchor their wheels wherever they please – from sidewalks to front yards to crosswalks. To combat this, The Village has launched an apparently real phone app called Parking Douche to publicly identify and ostracize impolite parkers.

The app's explanatory video says that the Parking Douche app enables pedestrians to take pictures of poorly parked cars, along with their license plate numbers. "The data are streamed live to meta-ads that are targeted through an IP address, so people who live or work close to the locations these cars were parked see it," the video explains. It apparently creates pop-up ads that appear on neighbors' computers "interrupting you while you're trying to read an online article" displayed on The Village and its partner sites.

 

Though Parking Douche seems to be little more than a clever ad campaign, it's not a bad idea for a mobile application – minus the automatic pop-ups. It's a slightly more advanced version of the "You Park Like an Asshole" project.

While calling people names might not be the most constructive way to start a dialogue with bad parkers, maybe it will inspire a more civilized parking culture in cities. At the very least, perhaps drivers will be shamed into better parking.

Image credit: The Village

About the Author

Most Popular

  1. Equity

    Berlin Builds an Arsenal of Ideas to Stage a Housing Revolution

    The proposals might seem radical—from banning huge corporate landlords to freezing rents for five years—but polls show the public is ready for something dramatic.

  2. Design

    A History of the American Public Library

    A visual exploration of how a critical piece of social infrastructure came to be.

  3. A photo of a design maquette for the Obama Presidential Center planned for Jackson Park and designed by Tod Williams Billie Tsien Architects with Michael Van Valkenburgh Associates.
    Design

    Why the Case Against the Obama Presidential Center Is So Important

    A judge has ruled that a lawsuit brought by Chicago preservationists can proceed, dealing a blow to Barack Obama's plans to build his library in Jackson Park.

  4. Maps

    Mapping the Growing Gap Between Job Seekers and Employers

    Mapping job openings with available employees in major U.S. cities reveals a striking spatial mismatch, according to a new Urban Institute report.

  5. Transportation

    You Can’t Design Bike-Friendly Cities Without Considering Race and Class

    Bike equity is a powerful tool for reducing inequality. Too often, cycling infrastructure is tailored only to wealthy white cyclists.