Flickr/bel0

The old highway could be cleaned up to promote economic vitality in rural communities.

There is no more famous American road, and possibly no more evocative representative of the things we collectively call “Americana,” than Route 66, once stretching unbroken from Chicago to Santa Monica. The road was immortalized in the famous song “(Get Your Kicks on) Route 66,” recorded by everyone from Nat King Cole to the Rolling Stones to Depeche Mode to Jason and the Scorchers (and even my own musical hero, Van Morrison, as a youngster back with his Belfast group Them):

Now you go through saint Looey
Joplin in Missouri,
And Oklahoma city is mighty pretty.
You see Amarillo,
Gallup, new Mexico,
Flagstaff, Arizona.
Don't forget Winona,
Kingman, Barstow, San Bernardino. 

"Won't you get hip to this timely tip:
When you make that California trip
Get your kicks on Route Sixty-Six ...


Courtesy of Enric Archivell//Flickr

the glory that was (by: Enric Archivell, creative commons)

Once dotted with popular attractions and thriving towns, the road today stands in many places as decaying testimony to the past, the fantastic landmarks of yesterday now faded or abandoned (though, in some places, restored as nostalgia). The tale of Route 66 is partly the tale of small towns and rural America disinvested as the Interstate Highway System took different routes, ensuring that travelers would no longer pass through many of these communities. It is also an environmental story, since so many properties along the road, particularly old gas stations, became contaminated brownfields.

The question is whether there is a future for these remaining places.


Courtesy of Rick Harrison/Flickr

abandoned (by: Rick Harrison, creative commons)

Here’s how the Center for Creative Land Recycling, a nonprofit organization using innovative land use to help communities to develop sustainably and equitably through restoring underutilized, blighted sites to productive use, puts it:

Once a thriving thoroughfare, Route 66 was abandoned for faster freeways leaving abandoned gas stations and economic strife in its wake. The EPA Brownfields Program and state and local initiatives are addressing the issue: How can Route 66 be cleaned up to promote economic vitality and bring new life to rural communities? Brownfields have already been cleaned up and restored to new use as parks and transit depots in communities like Winslow and Flagstaff. Potential redevelopment opportunities also include land for green technology such as solar and wind energy.

Route 66 raises issues of historic preservation, economic development, environmental cleanup, and future sustainability all at once.  For a provocative and poignant, yet entertaining look at the possibilities, check out this well-produced video from CCLR:

This post originally appeared on the NRDC's Switchboard blog.

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