Nothing says "hot product" more than a pack of burglars smashing a car into an Apple store.

Nothing says "hot product" more than a pack of burglars smashing a car into an Apple store. That's why the tech company's marketing gurus should get this CCTV footage playing on every TV screen in the country. Apple: It's worth going to prison for!

This engine-assisted caper occurred last Thursday in Temecula, a city of about 100,000 people sandwiched between San Diego and Los Angeles. Several things about this botched crime are worth noting.

First, the culprits crash into the store's protective screen with such a velocity that it sprays iPads and iPhones all over the floor. Then a guy gets out and proceeds to pick up these very same gadgets that flew through the air. Wouldn't he want the non-damaged ones on the table? (Or are those locked down better in some way?) You can imagine these guys getting home only to find that aww, man! none of their stolen goods boot up.

That gets even funnier when you consider this detail reported by the Press-Enterprise. The suspect that police arrested, 22-year-old Equonne Howard of Los Angeles, is alleged to have used his own BMW as a battering ram on the security gate. If that's true, he smashed up his own luxury car to obtain a few iPods. That is one hell of an Apple fan.

There's also the fact that these guys are said to have committed a second burglary that night at a 7-Eleven. They must've burst a tire during the Apple assault, because they stole a can of Fix-A-Flat. But not before leaving a license plate at the original crime scene!

Smash-and-grabs at Apple Stores have become routine, to judge from news accounts. Thieves broke down the door to a Santa Monica store with a sledgehammer in May, the same month that a burglary went down in Westlake, Ohio; the branch in Scottsdale, Arizona, got busted into in January; Little Rock's store was hit in October; and one suspect was shot dead last April after breaking into an outlet in Chula Vista, California. A store in Naperville, Illinois, has been broken into at least three different times, and this is footage from a 30-second job in 2009 in Marlton, New Jersey:

About the Author

Most Popular

  1. Design

    The Problem With 'Fast-Casual Architecture'

    Washington, D.C., has a huge new waterfront development that’s fun, popular, and easy on the eyes. Is anything wrong with that?

  2. Design

    Experimental City: The Sci-Fi Utopia That Never Was

    With solar energy, recycling, computers, and personal mass transit, the 1960s-era Minnesota Experimental City was a prescient and hopeful vision of the urban future. A new documentary tells its story.

  3. Transportation

    How a Satirical Call for Bikelash Became a Real, Invective-Laden Protest

    People carried signs reading “Nazi Lanes” at the Minneapolis anti-bike lane demonstration, which several political candidates attended.

  4. Transportation

    How Seattle Bucked a National Trend and Got More People to Ride the Bus

    Three experts in three very different positions weigh in on their city’s ridership success.

  5. Transportation

    If You Drive Less Than 10,000 Miles a Year, You Probably Shouldn't Own a Car

    Up to one-quarter of all U.S. drivers might be better off using ride-sharing services instead.