John Metcalfe was CityLab’s Bay Area bureau chief, covering climate change and the science of cities.
Nothing says "hot product" more than a pack of burglars smashing a car into an Apple store.
Nothing says "hot product" more than a pack of burglars smashing a car into an Apple store. That's why the tech company's marketing gurus should get this CCTV footage playing on every TV screen in the country. Apple: It's worth going to prison for!
This engine-assisted caper occurred last Thursday in Temecula, a city of about 100,000 people sandwiched between San Diego and Los Angeles. Several things about this botched crime are worth noting.
First, the culprits crash into the store's protective screen with such a velocity that it sprays iPads and iPhones all over the floor. Then a guy gets out and proceeds to pick up these very same gadgets that flew through the air. Wouldn't he want the non-damaged ones on the table? (Or are those locked down better in some way?) You can imagine these guys getting home only to find that – aww, man! – none of their stolen goods boot up.
That gets even funnier when you consider this detail reported by the Press-Enterprise. The suspect that police arrested, 22-year-old Equonne Howard of Los Angeles, is alleged to have used his own BMW as a battering ram on the security gate. If that's true, he smashed up his own luxury car to obtain a few iPods. That is one hell of an Apple fan.
There's also the fact that these guys are said to have committed a second burglary that night at a 7-Eleven. They must've burst a tire during the Apple assault, because they stole a can of Fix-A-Flat. But not before leaving a license plate at the original crime scene!
Smash-and-grabs at Apple Stores have become routine, to judge from news accounts. Thieves broke down the door to a Santa Monica store with a sledgehammer in May, the same month that a burglary went down in Westlake, Ohio; the branch in Scottsdale, Arizona, got busted into in January; Little Rock's store was hit in October; and one suspect was shot dead last April after breaking into an outlet in Chula Vista, California. A store in Naperville, Illinois, has been broken into at least three different times, and this is footage from a 30-second job in 2009 in Marlton, New Jersey: