Heat maps from Square highlight how concentrated the benefits from the big game really are.

American football’s Super Bowl, like all major athletic events, is traditionally a huge boon for the city that hosts it. Analysts estimated that this year’s game, held this past Sunday in New Orleans, Louisiana, would bring $185 million to the city, which is still recovering from the impact of Hurricane Katrina in 2005.

The jury is out on exactly how much money the event brought to the city as a whole. But Square, the mobile payment system that allows vendors to accept credit cards through their smartphones and tablets, has given Quartz some stats and a couple of maps showing how the game boosted sales carried out with their software:

  • Sales involving Square increased from roughly $500,000 in the weekend before the Super Bowl (including Friday, Saturday, and Sunday) to about $800,000 the weekend of.
  • More than 1,000 vendors use Square in New Orleans. Many, such as food trucks, merchants at outdoor markets, and taxicab drivers, used to be cash-only operations, according to the company.
  • Party planners, DJs, music groups, and others in the entertainment industry collected more than eight times as much revenue during Super Bowl weekend than they did the weekend prior.
     
Sales over Square before the super bowl
Sales over Square during the Super Bowl

This post originally appeared on Quartz, an Atlantic partner site.

About the Author

Ritchie S. King

Ritchie S. King is a reporter and visual storyteller at Quartz, focusing on infographics and interactive features.

Most Popular

  1. The price of bananas is displayed on a digital price tag at a 365 by Whole Foods Market grocery store.
    How To

    The Past and Future of Urban Grocery Shopping

    In his new book, Michael Ruhlman charts the overlap of food, commerce, and identity.

  2. Life

    When Artificial Intelligence Rules the City

    An expert panel ponders how AI will change our lives.

  3. Modest two-bedroom apartments are unaffordable to full-time minimum wage workers in every U.S. county.
    Maps

    Rent Is Affordable to Low-Wage Workers in Exactly 12 U.S. Counties

    America’s mismatch between wages and rental prices is more perverse than ever.

  4. Design

    The Military Declares War on Sprawl

    The Pentagon thinks better designed, more walkable bases can help curb obesity and improve troops’ fitness.

  5. Butcher Gerardo 'Tolo' Martínez in a scene from "A Good Butcher."
    Etiquette

    A Hispanic Butcher Illustrates the Changing Culture of North Carolina

    This short documentary offers a glimpse into a butcher's store where whites, African Americans, and Hispanics are united by food.