It's heatin' up out there folks.

It's a buyer's market for commuters in the Bay Area, where start-ups Uber, SideCar, and Lyft compete with traditional taxi companies to give harried San Franciscans a ride to work.

But it's not all fun and games: where competition goes, so negative advertising must follow.

Not content to let the service speak for itself, Uber has released a series of advertisements urging area residents to "shave the 'stache," a reference to Lyft's iconic pink mustache.

Uber CEO Travis Kalanick responded defensively:

Earlier, Matthew Ernest, who drives the DiscoLYFT car, shared a photo of the anti-Lyft ad and retorted: "I’m proud to be a part of a community with a bit more tact in their marketing and recruiting. #lyftLOVE #UBERfail." Ernest's post now seems to have been deleted.

No word yet on how or whether SideCar plans to enter the fray.

About the Author

Most Popular

  1. photo: a For Rent sign in a window in San Francisco.
    Coronavirus

    Do Landlords Deserve a Coronavirus Bailout, Too?

    Some renters and homeowners are getting financial assistance during the economic disruption from the coronavirus pandemic. What about landlords?

  2. Coronavirus

    Why Asian Countries Have Succeeded in Flattening the Curve

    To help flatten the curve in the Covid-19 outbreak, officials at all levels of government are asking people to stay home. Here's what’s worked, and what hasn't.

  3. Equity

    We'll Need To Reopen Our Cities. But Not Without Making Changes First.

    We must prepare for a protracted battle with coronavirus. But there are changes we can make now to prepare locked-down cities for what’s next.

  4. An African healthcare worker takes her time washing her hands due to a virus outbreak/.
    Coronavirus

    Why You Should Stop Joking That Black People Are Immune to Coronavirus

    There’s a fatal history behind the claim that African Americans are more resistant to diseases like Covid-19 or yellow fever.

  5. Equity

    Why Not Just Stop Paying Rent?

    Because of coronavirus, millions of tenants won’t be able to write rent checks. But calls for a rent holiday often ignore the longer-term economic effects.

×