Nike Football/MiPista

Here's one way to activate public space at night.

Here's one way to activate public space at night: use neon-green lasers to project the lines of a soccer field.

That's the gist of Nike's new campaign in Madrid, Spain. You want to play a game? Just make a request on your phone and the MiPista (My Field) team shows up with a van, a crane, and a bunch of lasers. Voila, plaza becomes pitch.

A lot to go through to delineate soccer boundaries when simple cones, backpacks or landscape markers would suffice?

Perhaps. But... lasers.

All images: Facebook/NikeFootball

HT Designboom.

About the Author

Henry Grabar

Henry Grabar is a freelance writer and a former fellow at CityLab. He lives in New York.   

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