Here's one way to activate public space at night.
Here's one way to activate public space at night: use neon-green lasers to project the lines of a soccer field.
That's the gist of Nike's new campaign in Madrid, Spain. You want to play a game? Just make a request on your phone and the MiPista (My Field) team shows up with a van, a crane, and a bunch of lasers. Voila, plaza becomes pitch.
A lot to go through to delineate soccer boundaries when simple cones, backpacks or landscape markers would suffice?
Perhaps. But... lasers.
All images: Facebook/NikeFootball