Culture

Drunk-Driving Deterrent of the Day: Nightclub Urine Analysis

A Singapore nightclub developed a high-tech method of preventing drunk driving, and apparently it works.
DDBSocialCreativity

A popular nightclub in Singapore has found a high-tech way to tackle drunk-driving: urine-analyzing urinals.

In partnership with marketing firm DDB, the club Zouk has installed gadgets inside its urinals that warns you if you’re too drunk to drive. The process begins by trading keys in for an RFID (Radio Frequency Identification Device) tag at the club’s valet. Urinals equipped with an RFID reader and a "pee analyzer" device can then detect your tag and determine how much alcohol you’ve consumed. A warning will pop up if your alcohol level is above the legal limit, followed by recommendations for safer options: call a cab or take up the club’s drive-home service. If the warning goes unheeded, another RFID reader at the valet counter identifies those who've been tagged as too drunk and warns a second time.