Disturbing concept, or most brilliant marketing ploy ever? 

The car-ordering service Uber likes to offer over-the-top promotions. They've given away free rides for an entire weekend and allowed Uber users to order ice cream trucks like they would a car. Today's offer tops all that. In honor of National Cat Day, which is apparently a thing, and in partnership with icanhascheezburger, Uber is "delivering kittens on-demand" in Seattle, New York, and San Francisco. 

As with all of Uber's promotions, you have to have downloaded the Uber app to get things started, after which, if you're in one those three cities, you'll see a "KITTENS!" option. If kittens are available when you request them ("demand for kittens will be very high"), Uber will bring them to you, along with some cupcakes from the, uh, "famous Ace of Cakes." You get 15 minutes with a small cuddly critter that is hopefully not too confused by being shuttled around a huge city; Uber gets $20 and another person with the Uber app on their phone. 

Uber may never be able to win the hearts of the entrenched taxi industry, but they've just about locked down the Internet set: 

While some Twitter users have raised concerns about the kittens' welfare, Uber, ever conscious of its image, seems to have covered that base by partnering with the Seattle Humane Society, the ASPCA of New York, and the San Francisco SPCA. Uber's marketing operation continues to be amazingly slick.

About the Author

Most Popular

  1. a photo of a WeWork office building
    Life

    What WeWork’s Demise Could Do to NYC Real Estate

    The troubled coworking company is the largest office tenant in New York City. What happens to the city’s commercial real estate market if it goes under?

  2. Uber Eats worker
    Life

    The Millennial Urban Lifestyle Is About to Get More Expensive

    As WeWork crashes and Uber bleeds cash, the consumer-tech gold rush may be coming to an end.

  3. James Mueller (left) talks to South Bend Mayor Pete Buttigieg (right)
    Equity

    South Bend’s Mayoral Election Could Decide More than Pete Buttigieg's Replacement

    Pete Buttigieg's former chief of staff, James Mueller, is vying with a Republican challenger to be the next mayor of South Bend, Indiana.

  4. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  5. A man wearing a suit and tie holds an American flag at a naturalization ceremony.
    Life

    The New Geography of American Immigration

    The foreign-born population has declined in U.S. states that voted Democratic in 2016, and increased in states and metros that voted for Trump.

×