Disturbing concept, or most brilliant marketing ploy ever? 

The car-ordering service Uber likes to offer over-the-top promotions. They've given away free rides for an entire weekend and allowed Uber users to order ice cream trucks like they would a car. Today's offer tops all that. In honor of National Cat Day, which is apparently a thing, and in partnership with icanhascheezburger, Uber is "delivering kittens on-demand" in Seattle, New York, and San Francisco. 

As with all of Uber's promotions, you have to have downloaded the Uber app to get things started, after which, if you're in one those three cities, you'll see a "KITTENS!" option. If kittens are available when you request them ("demand for kittens will be very high"), Uber will bring them to you, along with some cupcakes from the, uh, "famous Ace of Cakes." You get 15 minutes with a small cuddly critter that is hopefully not too confused by being shuttled around a huge city; Uber gets $20 and another person with the Uber app on their phone. 

Uber may never be able to win the hearts of the entrenched taxi industry, but they've just about locked down the Internet set: 

While some Twitter users have raised concerns about the kittens' welfare, Uber, ever conscious of its image, seems to have covered that base by partnering with the Seattle Humane Society, the ASPCA of New York, and the San Francisco SPCA. Uber's marketing operation continues to be amazingly slick.

About the Author

Most Popular

  1. a photo of a tiny house in Oregon
    Design

    How Amazon Could Transform the Tiny House Movement

    Could the e-commerce giant help turn small-home living from a niche fad into a national housing solution?

  2. The downtown St. Louis skyline.
    Perspective

    Downtown St. Louis Is Rising; Black St. Louis Is Being Razed

    Square co-founder Jack Dorsey is expanding the company’s presence in St. Louis and demolishing vacant buildings on the city’s north side.

  3. an aerial view of Los Angeles shows the complex of freeways, new construction, familiar landmarks, and smog in 1962.
    Transportation

    The Problem With Amazon’s Cheap Gas Stunt

    The company promoted its TV show The Marvelous Mrs. Maisel with a day of throwback 1959-style prices in Los Angeles. What could go wrong?

  4. a photo of Housing Secretary Ben Carson in Baltimore in July.
    Equity

    How HUD Could Dismantle a Pillar of Civil Rights Law

    The Department of Housing and Urban Development plans to revise the “disparate impact” rule, which could fundamentally reshape federal fair housing enforcement.  

  5. Environment

    What U.S. Cities Facing Climate Disaster Risks Are Least Prepared?

    New studies find cities most vulnerable to climate change disasters—heat waves, flooding, rising seas, drought—are the least prepared.

×