Social Security Administration data visualized in the most lovely way imaginable.

My friend Judy used to always say that whenever she met another Judy, she knew exactly how old that Judy was—to the day.

That level of precision might be a bit of a stretch, but, as the above map wonderfully shows, there's good reason for that line of thinking. The most popular baby girl names in the United States are flashes in the pan—each one appearing on the map briefly, before being swept out by an up-and-comer. 

The map was built in Adobe Illustrator by Deadspin's Reuben Fischer-Baum using data from the Social Security Administration. "Color palette," Fischer-Baum wrote to me over email, "has to be credited to Stephen Few, from his excellent data viz book Show Me The Numbers." Earlier drafts gave each name a unique color, he says, but in the end "it was a lot cleaner and more interesting to limit the palette to just the most popular name for any given year, and put the rest in grayscale so you could see how the different 'eras' of top names progressed."

Over at Jezebel, Fischer-Baum describes the picture that emerges:

Baby naming generally follows a consistent cycle: A name springs up in some region of the U.S.—"Ashley" in the South, "Emily" in the Northeast—sweeps over the country, and falls out of favor nearly as quickly. The big exception to these baby booms and busts is "Jennifer", which absolutely dominates America for a decade-and-a-half. If you're named Jennifer and you were born between 1970 and 1984, don't worry! I'm sure you have a totally cool, unique middle name.

Behind Fischer-Baum's data visualization is another tale—a lovely one—which explains why we have this baby name data in the first place. Turns out, this GIF owes its very existence to one curious dad. As Ruth Graham wrote in The Boston Globe earlier this year:

In 1997, Michael Shackleford was an employee of the Office of the Actuary at the Social Security Administration’s headquarters in Baltimore; his wife was pregnant and he was determined to avoid giving the child a common name like his own. With his access to Social Security card data, he wrote a simple program to sort the information by year of birth, gender, and first name. Suddenly he could see every Janet born in 1960. He could see that the number one names in 1990 were Michael and Jessica. He realized this could be important. “I knew that my eyeballs were seeing this list of the most popular baby names nationwide for the first time,” he recalled recently. “It was too good to keep to myself.”

And indeed it was—especially in its GIF incarnation.

This post originally appeared on The Atlantic.

About the Author

Most Popular

  1. A person tapes an eviction notice to the door of an apartment.
    Equity

    Why Landlords File for Eviction (Hint: It’s Usually Not to Evict)

    Most of the time, a new study finds, landlords file for eviction because it tilts the power dynamic in their favor—not because they want to eject their tenants.

  2. A photo of a Google employee on a bicycle.
    Equity

    Google’s $1 Billion Housing Pledge Is All About the Land

    The single largest commitment by a private employer to address the Bay Area’s acute affordable housing crisis is also unique in its focus on land redevelopment.

  3. Environment

    Paris Wants to Grow ‘Urban Forests’ at Famous Landmarks

    The city plans to fill some small but treasured sites with trees—a climate strategy that may also change the way Paris frames its architectural heritage.

  4. a photo collage of 2020 presidential candidates.
    Equity

    Will Housing Swing the 2020 Election?

    Among Democratic candidates for president, the politics of America’s housing affordability crisis are getting complicated. Just wait until Trump barges in.

  5. photo of Arizona governor Doug Ducey
    Perspective

    Why FOMO Is the Enemy of Good Urban Mobility Policy

    Fear of Missing Out does not make good transportation policy. Sometimes a new bus shelter is a better investment than flashy new technology.

×