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This Amazing Billboard Interacts With Planes That Fly Over It

Finally, an awesome use of surveillance technology. 

British Airways and ad agency Ogilvy UK have managed to use surveillance technology in an imaginative and totally adorable way. As part of its “Magic of Flying” campaign, the airline installed a few magical billboards in London’s Piccadilly Circus and Chiswick.

These digital billboards detect planes flying overhead, and when it's a British Airways flight, a child will get up and point to it. You'll also be able to see the flight number and where the plane came from.  

(h/t PSFK)

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