Finally, an awesome use of surveillance technology. 

British Airways and ad agency Ogilvy UK have managed to use surveillance technology in an imaginative and totally adorable way. As part of its “Magic of Flying” campaign, the airline installed a few magical billboards in London’s Piccadilly Circus and Chiswick.

These digital billboards detect planes flying overhead, and when it's a British Airways flight, a child will get up and point to it. You'll also be able to see the flight number and where the plane came from.  

(h/t PSFK)

About the Author

Most Popular

  1. POV

    Why the Future Looks Like Pittsburgh

    The city’s rise as a global innovation city reflects decades of investment in emerging technology, a new Brookings report says.

  2. Subway tracks are pictured in Copenhagen.
    Environment

    A Challenge to Copenhagen's Model of Development

    A battle over a city park highlights a flaw in the city’s much-praised approach to balancing its books.

  3. Maps

    An Incredibly Detailed Map of Europe's Population Shifts

    The map provides a level of detail previously unavailable. It is the first ever to collect data published by all of Europe’s municipalities.

  4. Charts

    The Evolution of Urban Planning in 10 Diagrams

    A new exhibit from the San Francisco Planning and Urban Research Association showcases the simple visualizations of complex ideas that have changed how we live.

  5. Equity

    What the New Urban Anchors Owe Their Cities

    Corporations like Google and Amazon reap the spoils of winner-take-all urbanism. Here’s how they can also bear greater responsibility.