Why I'm Not Embarrassed to Have Been Fooled by the Google Bus Protest Hoax

Over the summer, a guy named Peter Shih pissed a lot of people off. Shih, a tech entrepreneur who created an online service called Celery that processes pre-order payments for retailers, wrote a manifesto called "10 Things I Hate About You: San Francisco Edition." Appearing on Medium, the self-publishing web platform, the screed raised hackles by dissing the city’s weather in misogynistic terms (“like a woman who is constantly PMSing”), its homeless people (“Stop giving them money, you know they just buy alcohol and drugs with it right?”), and a group of women he refers to as “49ers” (“No, not the football team, they’re great. I’m referring to all the girls who are obviously 4's and behave like they are 9's”).

Shih also singled out the city’s transportation system for scorn: