Associated Press

Hint: It's not cars.

In a survey released today, Gallup has identified the one thing American millennials are wedded to: their smartphones.

The survey calls this group "Smartphone Reliants." They’re less likely to own most consumer electronics like PCs, tablets and Blu Ray players—and yet 93 percent of them own smartphones. Smartphone Reliants tend to be 34 and younger and middle income—$30,000 to $74,999 per year.

 

They’re less likely to have gone to college than any other group Gallup identified except for the 28 percent of Americans who barely touch technology at all. Only 27 percent of Smartphone Reliants have at least a Bachelor’s degree compared to 54 percent of “Super Tech Adopters” (who are 31 percent of the surveyed population), and 37 percent of “Mature Technophiles (21 percent of the population).

Gallup says that the 19 percent of Americans that rely primarily on smartphones (and to a lesser extent, on notebook computers) are probably doing so because of their lower income and employment levels, compared to other groups.

gallup poll smartphones

If this survey extrapolates to rest of the country, it means that 1 in 5 Americans resemble, both in income profile and technological preferences, the billions of people in emerging markets for whom an affordable smartphone may be their first computing device.

This post originally appeared on Quartz, an Atlantic partner site.

About the Author

Most Popular

  1. a photo collage of 2020 presidential candidates.
    Equity

    Will Housing Swing the 2020 Election?

    Among Democratic candidates for president, the politics of America’s housing affordability crisis are getting complicated. Just wait until Trump barges in.

  2. A cat lays flat on a bench at a park on the outskirts of Tokyo.
    Life

    Why Don't Americans Use Their Parks at Night?

    Most cities aren’t fond of letting people use parks after dark. But there are good lifestyle, environmental, and safety reasons to reconsider.

  3. A person tapes an eviction notice to the door of an apartment.
    Equity

    Why Landlords File for Eviction (Hint: It’s Usually Not to Evict)

    Most of the time, a new study finds, landlords file for eviction because it tilts the power dynamic in their favor—not because they want to eject their tenants.

  4. A photo of an abandoned building in Newark, New Jersey.
    Equity

    The 10 Cities Getting a Philanthropic Boost for Economic Mobility

    An initiative funded by Bloomberg Philanthropies, the Bill & Melinda Gates Foundation, and Ballmer Group focuses on building “pipelines of opportunity.”

  5. A map of apartment searches in the U.S.
    Maps

    Where America’s Renters Want to Move Next

    A new report that tracks apartment searches between U.S. cities reveals the moving aspirations of a certain set of renters.

×