Hair-raising.

Last November, British Airways unveiled billboards that interact with airplanes. Now, Swedish pharmacy chain Apotek has come up with some creepily-awesome subway ads that respond to incoming trains.

To promote a new line of hair products, Apotek snuck ultrasonic sensors into digital screens on a Stockholm subway platform. The sensors monitor the train's arrival, ensuring that the model's luscious tresses are blown away each time the train pulls in.

This video shows the installation process. 

And here's some additional raw footage --which seems to suggest that timing the ad just right is a bit tricky. In this instance, the model's hair doesn't start blowing until well after the train first arrives.

(h/t Mashable)

About the Author

Most Popular

  1. Environment

    Why Flood Victims Blame Their City, Not the Climate

    Cities may struggle to gain support for climate action plans because they haven’t dealt with infrastructure issues that regularly afflict residents.

  2. a photo of a man at a bus stop in Miami
    Transportation

    Very Bad Bus Signs and How to Make Them Better

    Clear wayfinding displays can help bus riders feel more confident, and give a whole city’s public transportation system an air of greater authority.

  3. Equity

    No One's Very Good at Correctly Identifying Gentrification

    A new study suggests there's a gap between how researchers think about gentrification and what journalists are telling the public.

  4. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  5. a photo of a woman on a SkyTrain car its way to the airport in Vancouver, British Columbia.
    Transportation

    In the City That Ride-Hailing Forgot, Change Is Coming

    Fears of congestion and a powerful taxi lobby have long kept ride-hailing apps out of transit-friendly Vancouver, British Columbia. That’s about to change.  

×