Bloom Theory

It's time to give the modest camera strap some love. 

For the avid photographer, camera equipment is a serious concern. Expensive lenses must be protected at all costs. High-ticket, high-tech bags cushion your precious gear, and UV filters abound to ensure that perfect lighting can be captured. But sorely overlooked in the realm of photography apparel is the camera strap—that crusty, smelly, fraying string that has weathered your sweatiest hikes and saltiest boating expeditions while keeping your camera safe with the simplest technology possible. It's time to give the modest camera strap a little love.

That’s why the “Bloom” strap could be a great addition to your on-the-go photography kit. It’s a 2-in-1 combo—a stylish scarf and a reliable camera strap. While traditional straps inevitably dig into your neck, the Bloom strap is soft and molds to your body. And it solves a style issue (for wedding photographers, especially): With one of these, your camera strap becomes part of  your formal attire. Sure, you might draw a few looks from the scraggly, in-the-trenches, film-only crowd. But a strap is a strap—this one just has a little more flair. 

Bloom camera straps, $50-$130 at Bloom Theory.

About the Author

Sam Sturgis
Sam Sturgis

Sam Sturgis is a former editorial fellow with CityLab.

Most Popular

  1. Postcards showing the Woodner when it used to be a luxury apartment-hotel in the '50s and '60s, from the collection of John DeFerrari
    Equity

    The Neighborhood Inside a Building

    D.C.’s massive Woodner apartment building has lived many lives—from fancy hotel to one of the last bastions of affordable housing in a gentrifying neighborhood. Now, it’s on the brink of another change.

  2. A house with two cars is pictured.
    Equity

    It's Time to Change How We Measure Affordable Housing

    A cheap home isn’t affordable if it comes with high transportation costs.

  3. Design

    The Military Declares War on Sprawl

    The Pentagon thinks better designed, more walkable bases can help curb obesity and improve troops’ fitness.

  4. Equity

    What CityLab Looks Like Now

    Bigger images, fewer ads—and a recommitment to telling a very important story.

  5. Equity

    For Renters, the Housing Crisis Never Ended

    Harvard’s State of the Nation’s Housing report reveals exactly where, and why, the rent is too damn high.