Bloom Theory

It's time to give the modest camera strap some love. 

For the avid photographer, camera equipment is a serious concern. Expensive lenses must be protected at all costs. High-ticket, high-tech bags cushion your precious gear, and UV filters abound to ensure that perfect lighting can be captured. But sorely overlooked in the realm of photography apparel is the camera strap—that crusty, smelly, fraying string that has weathered your sweatiest hikes and saltiest boating expeditions while keeping your camera safe with the simplest technology possible. It's time to give the modest camera strap a little love.

That’s why the “Bloom” strap could be a great addition to your on-the-go photography kit. It’s a 2-in-1 combo—a stylish scarf and a reliable camera strap. While traditional straps inevitably dig into your neck, the Bloom strap is soft and molds to your body. And it solves a style issue (for wedding photographers, especially): With one of these, your camera strap becomes part of  your formal attire. Sure, you might draw a few looks from the scraggly, in-the-trenches, film-only crowd. But a strap is a strap—this one just has a little more flair. 

Bloom camera straps, $50-$130 at Bloom Theory.

About the Author

Most Popular

  1. Equity

    Berlin Will Freeze Rents for Five Years

    Local lawmakers agreed to one of Europe’s most radical rental laws, but it sets the stage for a battle with Germany’s national government.

  2. A photo of Lev Hunter, a Flint resident who works at a hospital, is also a local entrepreneur behind the Daily Brew, a coffee start-up.
    Equity

    The Startups Born of Flint’s Water Crisis

    Five years after the Michigan city was hit with its public health emergency, there’s good news—and signs of an entrepreneurial resurgence—coming out of Flint.

  3. Environment

    Paris Wants to Grow ‘Urban Forests’ at Famous Landmarks

    The city plans to fill some small but treasured sites with trees—a climate strategy that may also change the way Paris frames its architectural heritage.

  4. A person tapes an eviction notice to the door of an apartment.
    Equity

    Why Landlords File for Eviction (Hint: It’s Usually Not to Evict)

    Most of the time, a new study finds, landlords file for eviction because it tilts the power dynamic in their favor—not because they want to eject their tenants.

  5. photo of Arizona governor Doug Ducey
    Perspective

    Why FOMO Is the Enemy of Good Urban Mobility Policy

    Fear of Missing Out does not make good transportation policy. Sometimes a new bus shelter is a better investment than flashy new technology.

×