The makers of this gyrating Do Not Cross signal say it reduces jaywalking by 81 percent.

The automaker Smart (of teensy e-car fame) claims it has found a way to make 81 percent of pedestrians obey traffic signals. The trick: Make the "Do Not Cross" man gyrate, swing, and pump his arms like he was auditioning for Saturday Night Fever.

The company carried out the experiment in public safety this summer in Lisbon. They first erected a mini-theater in a public square that allowed one person in at a time. Once inside, people were blasted with music and encouraged to cut their best rug. Motion-capturing cameras then translated their frenetic dancing in real time to the crosswalk signal, bringing amusement to many... save for this elderly, bemused gent:

New things can be hard to accept, I guess. Take a look (and if you're curious about the tech behind this, here's a making-of video):

H/t Unconventional Dog

About the Author

Most Popular

  1. Equity

    Meet the 26-Year-Old Mayor Taking On Jeff Sessions

    Michael Tubbs on being singled out by the DOJ, and his plan turn his city around.

  2. Transportation

    New York City Could Finally Try Congestion Pricing

    Here’s how a governor-backed plan could win this time around.

  3. Equity

    How Baltimore Removed Its Confederate Monuments Overnight

    For a city dogged by violence and unrest, this was a big deal.

  4. Skyscrapers tower over Singapore's historic Chinatown.
    Economic Development

    How Do You Measure the Value of a Historic Site?

    Debates over historic preservation often run into a problem: There’s plenty of data to support economic arguments, and much less to address questions of cultural value. A research team in Singapore wants to change that.

  5. Life

    Can Craft Breweries Transform America's Post-Industrial Neighborhoods?

    A new study tells the story of craft beer’s astonishing rise and geographic clustering.