In “You Can’t Live Without Me,” the San Francisco Public Utilities Commission reminds residents that “your #2 is our #1.”

San Franciscans aren't necessarily unfamiliar with their city's Public Utilities Commission sewer system marketing slogan, "your #2 is our #1."

It's been on the side of buses and on other advertising around town. In 2013, the PUC "kicked off a curious campaign to make people fall in love with its sewage system."

Now the PUC has taken that public outreach campaign to a new level.

The commission recently released a new rap music video, "You Can’t Live a Day without Me," touting its multi-billion, 20-year Sewer System Improvement Program to rebuild San Francisco's aging sewer infrastructure.

The PUC's special rap music video features cameo appearances by former Mayor Willie Brown Jr. and ex-49ers great Ronnie Lott.

The music video and its lyrics were put together by summer youth interns and filmed and edited by BAYCAT, which helps underserved youth through digital media training.

As San Francisco magazine reported, the video cost $16,000 to produce.

This post originally appeared on Government Executive, an Atlantic partner site.

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