In “You Can’t Live Without Me,” the San Francisco Public Utilities Commission reminds residents that “your #2 is our #1.”

San Franciscans aren't necessarily unfamiliar with their city's Public Utilities Commission sewer system marketing slogan, "your #2 is our #1."

It's been on the side of buses and on other advertising around town. In 2013, the PUC "kicked off a curious campaign to make people fall in love with its sewage system."

Now the PUC has taken that public outreach campaign to a new level.

The commission recently released a new rap music video, "You Can’t Live a Day without Me," touting its multi-billion, 20-year Sewer System Improvement Program to rebuild San Francisco's aging sewer infrastructure.

The PUC's special rap music video features cameo appearances by former Mayor Willie Brown Jr. and ex-49ers great Ronnie Lott.

The music video and its lyrics were put together by summer youth interns and filmed and edited by BAYCAT, which helps underserved youth through digital media training.

As San Francisco magazine reported, the video cost $16,000 to produce.

This post originally appeared on Government Executive, an Atlantic partner site.

More from GovExec:

California Governor Announces Mandatory Statewide Water Cutbacks

More Governors and Mayors Ban Official Travel to Indiana

How to Make Your Organization Less Sexist and Racist

About the Author

Most Popular

  1. Warren Logan
    Transportation

    A City Planner Makes a Case for Rethinking Public Consultation

    Warren Logan, a Bay Area transportation planner, has new ideas about how to truly engage diverse communities in city planning. Hint: It starts with listening.

  2. an aerial view of Los Angeles shows the complex of freeways, new construction, familiar landmarks, and smog in 1962.
    Transportation

    The Problem With Amazon’s Cheap Gas Stunt

    The company promoted its TV show The Marvelous Mrs. Maisel with a day of throwback 1959-style prices in Los Angeles. What could go wrong?

  3. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  4. Maps

    The Map That Made Los Angeles Make Sense

    For generations in Southern California, the Thomas Guide led drivers through the streets of Los Angeles. Now apps do that. Did something get lost along the way?

  5. a photo of Housing Secretary Ben Carson in Baltimore in July.
    Equity

    How HUD Could Dismantle a Pillar of Civil Rights Law

    The Department of Housing and Urban Development plans to revise the “disparate impact” rule, which could fundamentally reshape federal fair housing enforcement.  

×