In “You Can’t Live Without Me,” the San Francisco Public Utilities Commission reminds residents that “your #2 is our #1.”

San Franciscans aren't necessarily unfamiliar with their city's Public Utilities Commission sewer system marketing slogan, "your #2 is our #1."

It's been on the side of buses and on other advertising around town. In 2013, the PUC "kicked off a curious campaign to make people fall in love with its sewage system."

Now the PUC has taken that public outreach campaign to a new level.

The commission recently released a new rap music video, "You Can’t Live a Day without Me," touting its multi-billion, 20-year Sewer System Improvement Program to rebuild San Francisco's aging sewer infrastructure.

The PUC's special rap music video features cameo appearances by former Mayor Willie Brown Jr. and ex-49ers great Ronnie Lott.

The music video and its lyrics were put together by summer youth interns and filmed and edited by BAYCAT, which helps underserved youth through digital media training.

As San Francisco magazine reported, the video cost $16,000 to produce.

This post originally appeared on Government Executive, an Atlantic partner site.

More from GovExec:

California Governor Announces Mandatory Statewide Water Cutbacks

More Governors and Mayors Ban Official Travel to Indiana

How to Make Your Organization Less Sexist and Racist

About the Author

Most Popular

  1. A photo of a closed street in St. Louis
    Equity

    The Curious Tale of the St. Louis Street Barriers

    Thanks to an '80s mania for traffic calming, the St. Louis grid is broken by hundreds of bollards and cul-de-sacs. Critics say it’s time to get rid of them.

  2. Design

    A New Plan to Correct a Historic Mistake in Pittsburgh

    A Bjarke Ingels Group-led plan from 2015 has given way to a more “practical” design for the Lower Hill District. Concerns over true affordable housing remain.

  3. A snowmobiler rides past sled dogs on Frobisher Bay in Iqaluit, Nunavut, Canada.
    Environment

    The Race to Save Arctic Cities As Permafrost Melts

    As the ground shifts beneath their feet, officials in Canada’s Nunavut turn to creative engineering to save scarce homes—and plan for a future built on bedrock.

  4. A young girl winces from the sting as she receives the polio vaccine in 1954.
    Life

    How Mandatory Vaccination Fueled the Anti-Vaxxer Movement

    To better understand the controversy over New York’s measles outbreak, you have to go back to the late 19th century.

  5. A crowded room of residents attend a local public forum in Chapel Hill, North Carolina.
    Life

    Are Local Politics As Polarized As National? Depends on the Issue.

    Republican or Democrat, even if we battle over national concerns, research finds that in local politics, it seems we can all just get along—most of the time.