Tesla

Can production keep up with the “crazy-off-the-hook” demand?

On April 30, Tesla announced the launch of mounted Powerwall battery packs that collect reserves of energy generated by homes' solar panels. The concept is simple: It’s about energy storage.

There are questions about how feasible it really is to hook the batteries up to existing solar panel technology. But in theory, here’s how it works: Residents can connect the rechargeable battery to already-installed solar panels and then draw upon the stored energy whenever they need to—say, in the case of a disaster or grid-down scenario. The batteries—which have a 10 year warranty—come in two models: 10 kWh weekly cycle and 7 kWh daily cycle. For context, Tesla estimates that the average refrigerator uses about 4.8 kWh per day.

The public response was, to put it mildly, frenzied.

Bloomberg crunched the numbers, and here’s their staggering prediction: Tesla’s new battery packs nabbed $800 million in potential revenue in the first week alone. In an earnings presentation, CEO Elon Musk described this figure as “crazy-off-the-hook.” No kidding.

Still, it’s important to note that these numbers are just a forecast: Certainly, some people who are amped up now will change their mind by the time Powerwalls are actually for sale. The “reservation” process simply involved providing an email address and answering a few questions gauging interest in different products. So, there’s no obligation to follow through and actually install one of the battery packs, which start at $3,000.

But it’s easy to imagine that many people will still want to get their hands on these batteries once the honeymoon period is over. The quest for sustainable energy continues, as many people—and entire cities—aim to find ways to decrease dependence on the electrical grid.

As of right now, Gizmodo reports, the company’s new $5 billion factory can’t accommodate the barrage of orders, and delivery could be delayed by a year or more. So, as we head into power-outage season, you’d be wise to find other ways to keep your gizmos juiced up.

(H/T Gizmodo)

About the Author

Most Popular

  1. A man wearing a suit and tie holds an American flag at a naturalization ceremony.
    Life

    The New Geography of American Immigration

    The foreign-born population has declined in U.S. states that voted Democratic in 2016, and increased in states and metros that voted for Trump.

  2. Uber Eats worker
    Life

    The Millennial Urban Lifestyle Is About to Get More Expensive

    As WeWork crashes and Uber bleeds cash, the consumer-tech gold rush may be coming to an end.

  3. a photo of a semi-autonomous dockless scooter
    Transportation

    One Way to Keep the Sidewalk Clear: Remote-Controlled Scooter-Bots

    A new mobility technology company called Tortoise promises to bring semi-autonomous scooters and e-bikes to market. Why?

  4. A woman stands in front of a house.
    Life

    How Housing Wealth Transferred From Families to Corporations

    The Great Housing Reset has led to growing numbers of single-family homes shifting from owner-occupied housing to investment vehicles for large corporations.

  5. Transportation

    A Micromobility Experiment in Pittsburgh Aims to Get People Out of Their Cars

    The Pittsburgh Micromobility Collective will create all-in-one mobility hubs near transit stops, to compete with Uber and Lyft and help commuters go car-free.

×