Culture
A Ride-Hailing App for Rickshaws
A start-up in Pakistan is trying to make it easier to get a lift.
In Pakistan, a compact three-wheeled rickshaw is often the fastest and cheapest way to travel. Now Lahore, the country’s second-largest city, has a ride-hailing app to make booking one just as efficient.
Last week, the Pakistani startup Travly launched on-demand rickshaw service in several residential areas of Lahore. Users can book a ride through the Android app, Viber, or WhatsApp; on the Travly website; or by phone or SMS. For now, Travly is simply connecting drivers and riders—users pay in cash when the rickshaw arrives—but a direct digital payment feature is forthcoming.