memobottle/A'Design Award

It fits easily in a laptop bag or pants pocket.

Jamming a water bottle into a crowded bag can take significant Tetris skills and result in the illusion that you’re smuggling a large salami. One possible solution: the memobottle, a reusable water flask that holds many refreshing gulps yet is only 1.4 inches thick.

The transparent canteen was invented by Australia’s Jesse Leeworthy and Jonathan Byrt, who got the first model to market last summer after a successful Kickstarter campaign. That rather-large container carries a hydration bomb of 25 fluid ounces, but kind of looks like you’re chugging from an oil canister. The duo then produced a 13-ounce version that fits neatly into a small bag, pants pocket, or bag pocket.

The concept behind the squished bottle is twofold: It’s easily transportable, but also stylish enough that people wouldn’t want to toss it in a landfill. The inventors explain the latter idea over at the A’Design Award, where memobottle has won a gold title for Fashion and Travel Accessories:

Single-use bottle consumption has gone bananas in recent years with 50 billion single use bottles purchased each year in the U.S. and 1,500 of them are discarded every second.

Slim water bottles, $22–$25 at memobottle.

memobottle/A’Design Award

About the Author

Most Popular

  1. Transportation

    Electric Scooters Aren’t a Transportation Revolution Yet

    New data show a staggering rise in shared dockless e-scooter use nationwide. But commuting habits have seen little change since the dawn of micromobility.

  2. Equity

    The Hidden Horror of Hudson Yards Is How It Was Financed

    Manhattan’s new luxury mega-project was partially bankrolled by an investor visa program called EB-5, which was meant to help poverty-stricken areas.

  3. a photo of a man surveying a home garage.
    Transportation

    How Single-Family Garages Can Ease California's Housing Crisis

    Given the affordable housing crisis, California cities should encourage single-family homeowners to convert garages into apartments and accessory dwelling units.

  4. a photo of a Metro PCS store in Washington, D.C.
    Equity

    What D.C.’s Go-Go Showdown Reveals About Gentrification

    A neighborhood debate over music swiftly became something bigger, and louder: a cry for self-determination from a community that is struggling to be heard.

  5. Transportation

    Will Ottawa Ever Get Its Light Rail?

    Sinkholes, winter-weary trains, and political upheaval have held the Confederation Line light-rail transit back from a seriously overdue opening.